Sustainable Business Strategy

Business Plans

An-Shin offers safe, healthy, and delicious food and we are dedicated to quality customer experience within areas of service, product and environment. In our sustainable business strategy, we think globally and act locally to cope with economic, social and environmental challenges. For example, An-Shin refined the strategy of 2020 as "3Q Innovation × Smart Technology × Customer Experience" on 26 August, 2019. Through the 3Q (Service Quality, Product Quality, Environment Quality), we strive to improve customer experience, which will distinguish us further from competitors. We also joined new projects and planned sustainable strategies to generate greater shareholder value. On the other hand, we operate locally and accelerate the product development in China market to meet the locals’ need; while in Australia market, we keep reworking on products which can meet the local tastes, hire and train the local employees to strengthen the local operations.

ESG SDGs  Short-Term Business Plans Medium & Long-Term Business Plans
  • Nurture existing customers and continuously expanding cus-
    tomer base.
  • Emphasis on store management and build a positive relationship with residents and the community. 
  • Improve food serving efficiency by launching KD (Kitchen Display), table ordering, electronic display board, multiple payment gateways, and etc.
  • Refine and adjust the business model and store types according to the changes such as rising rent and personnel costs.
  • Support the market development in China and Australia.
  • Continuous research and development of different crops in An-Shin Smart Farm. 
  • Develop unique and high-quality products to enhance brand image.
  • Introduce smart technologies and use big data analysis in precision marketing to improve overall efficiency.
  • For the China market, continuously develop the market by deeply understand the customers’ needs and using the local marketing strategy to increase revenue and accelerate profits.
  • For the Australian market(I)Launch products that are suitable for the locals and commit to relationship building within the community. (II)Increase the employment of local talents and train local employees.(III)Strengthen multilateral cooperation and new product development by introducing 
  • international brands and special commodities.
  • Cultivate an excellent management team to strengthen the company’ s competitiveness and create added value.
  • Provide delivery service by setting up our delivery service team.
  • Build the food manufacturing factory for the goal of selfsufficiency.
  • Strengthen safety inspections, strictly select environmentally friendly ingredients and promote food traceability to ensure quality and safety.
  • Increase the water use efficiency in stores by introducing water-saving toilets, faucets and other equipment.
  • Encourage waste reduction, recycle and reuse.
  • Switch to power-saving LED lights to reduce power consumption under the IS0 50001 energy management system.
  • Establish long-term partnerships with like-minded suppliers.
  • Keep promoting energy-saving action plans, waste reduction, and provide sustainable products to reduce the negative impact on the environment.
  • Paying attention to climate change and refine the energy management plan by monitoring the energy consumption.
  • Listen to the employee through various methods and maintain workplace harmony. 
  • Hire people from different backgrounds such as low-income students, disadvantaged individuals, people who shift to a second career or middle-aged adults..
  • Organize work placement and internship programs, extend 
    industry-academia collaboration.
  • Create a healthy and friendly work environment and provide 
    employee information about sports and healthy diet.
  • Strengthen the training programs for the employee to meet the future demand and create a healthy workplace with effective communication.
  • Establish training courses with colleges and universities and carry out collaborations with government and academia.
  • Cooperate with small-scale local farmers in response to the “Regional Revitalization” project promoted by National Development Council.